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About Us

Our Story

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The Journey of Fresh Start Wellness Cafe

The Fresh Start Wellness Cafe was founded with a simple yet powerful mission: to make healthy eating accessible, convenient, and enjoyable for everyone. Born from the vision of FoodFlavours, India’s first brand to launch the box-packed wellness diet products in the year 2020, TFSWC set out to challenge the fast food culture dominating today’s lifestyle. We believe that wellness starts with the food we eat, and our aim is to bring this belief to life with innovative, millet-based products that cater to modern, busy lives.

Our Legacy

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The Fresh Start Wellness Cafe was founded with a simple yet powerful mission: to make healthy eating accessible, convenient, and enjoyable for everyone. Born from the vision of Food Flavours, India’s first brand to launch the box-packed wellness diet products in the year 2020, TFSWC set out to challenge the fast food culture dominating today’s lifestyle. We believe that wellness starts with the food we eat, and our aim is to bring this belief to life with innovative, millet-based products that cater to modern, busy lives.

Vision

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The Fresh Start Wellness Cafe was founded with a simple yet powerful mission: to make healthy eating accessible, convenient, and enjoyable for everyone. Born from the vision of FoodFlavours, India’s first brand to launch the box-packed wellness diet products in the year 2020, TFSWC set out to challenge the fast food culture dominating today’s lifestyle. We believe that wellness starts with the food we eat, and our aim is to bring this belief to life with innovative, millet-based products that cater to modern, busy lives.

Mission

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The Fresh Start Wellness Cafe was founded with a simple yet powerful mission: to make healthy eating accessible, convenient, and enjoyable for everyone. Born from the vision of FoodFlavours, India’s first brand to launch the box-packed wellness diet products in the year 2020, TFSWC set out to challenge the fast food culture dominating today’s lifestyle. We believe that wellness starts with the food we eat, and our aim is to bring this belief to life with innovative, millet-based products that cater to modern, busy lives.

Mr Renjith G, Managing Director, with Dr Dayakar Rao, Principal Scientist and CEO, Nutrihub, Indian Institute of millets Research (IIMR), the premier institute under Government Of India

Mr Renjith G, during an engaging discussion regarding the millet based diets to be supplied through The Fresh Start Wellness Café with Dr Sarala Khadar Vali, the renowned expert on millets based diets and above all the daughter of Padmasree Dr Khadar vali , Known as the MILLET MAN OF INDIA or the FATHER OF INDIAN MILLETS

How We Bring Convenience and Wellness Together

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At Fresh Start Wellness Cafe, we’ve developed an innovative approach to healthy living, ensuring that convenience meets wellness. We offer a wide variety of nutritious, millet-based foods, including ready-to-cook meals, snacks, and health mixes that are designed to fit into the busiest schedules. From schools and corporate offices to hospitals, fitness centers, and beyond, our bulk supply service brings wholesome food to the places people need it most. Our products are not just about healthy ingredients—they are about simplifying the process of eating well. We make it easy for people to swap junk food for nutritious, flavorful meals without compromising on time, taste, or quality.

Uplifting communities: Our fight against malnutrition.

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At TFSWC, our work goes beyond individual wellness; we are committed to a larger cause—ending malnutrition. Through Good Food Thrive initiative, we support, a portion of every sale goes to the efforts to provide nutritious meals to underserved children. By choosing our products, you are not just taking care of your own health; you are contributing to a broader mission that aims to ensure no child goes hungry or malnourished.

Our focus area

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Ready-to-cook/ready-to-eat meals, snacks and health mixes made from nutrient-rich millets.
Catering to schools, corporate offices, hospital canteens, and other institutions with health-driven food options.
Conducting awareness campaigns on healthy eating, hygiene, and nutrition among community.
Fighting malnutrition through the Good Food Thrive project by supporting underprivileged communities.

Our Greater Purpose

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Our ultimate goal is to lead the way toward a future where choosing health doesn’t mean sacrificing convenience. We aim to provide people with simple, nourishing meals that align with their fast-paced lives while actively supporting efforts to end malnutrition across communities. By doing so, we strive to build a healthier, more conscious world—one meal, one child, and one community at a time. At The Fresh Start Wellness Cafe, convenience meets wellness, and every purchase fuels a positive change. Join us in creating a better tomorrow, starting today.

News and Features

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News on The Fresh Start Wellness Cafe Launching Nationwide Malnutrition Eradication Drive in Schools


Fresh Start Wellness Cafe has initiated a groundbreaking malnutrition eradication drive in schools across India. The initiative aims to provide millet-based nutritious meals to students, promoting better health and tackling the nation’s pressing malnutrition crisis

News and Features

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News on The Fresh Start Wellness Cafe Launches Nationwide Nutritional Assessment Check-Up (NAC) Program



The Fresh Start Wellness Cafe introduces a comprehensive Nutritional Assessment Check-Up (NAC) program across India to evaluate and improve dietary habits. This initiative aims to enhance health outcomes by providing personalized nutritional guidance and support to communities nationwide

Good Food Thrive Project

India has the highest child malnutrition rate globally as per the latest UNICEF reports.

The Good Food Thrive Project, is India’s first of a kind a malnutrition eradication initiative spearheaded by the Y2K Tots Foundation, aimed at addressing the severe malnutrition crisis in India, which holds the unfortunate distinction of having the highest malnutrition rate in the world.
Despite various advancements, millions of children in India continue to suffer from the debilitating effects of malnutrition, which stunts growth, weakens immunity, and impacts cognitive and emotional development. According to recent reports, over 35% of children under the age of five in India are stunted, and about 19% are severely wasted due to insufficient access to nutritious food.
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Nutrient-Rich Millet Meals for Health & Growth

Aligned with the United Nations’ Sustainable Development Goals (SDGs), the project aims to fulfill:

To combat this alarming issue, the Good Food Thrive Project provides (RTC) millet-based nutritious meals, which are rich in essential proteins, fiber, vitamins, and minerals. Millets are not only nutritionally dense but also resilient crops, making them sustainable in regions facing water shortages and other agricultural challenges. These meals boost children’s immunity, aid in healthy growth, and support mental and emotional well-being—key factors in their ability to thrive academically and socially.
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Striving to end poverty in all its forms, the project targets the most vulnerable sections of society, ensuring children from impoverished backgrounds have access to nutritious meals.

With a focus on eradicating hunger, the project directly contributes to food security, improved nutrition, and the promotion of sustainable agricultural practices by incorporating millets—a grain known for its resilience and high nutritional value.

By ensuring access to nutritious food, the initiative plays a crucial role in enhancing the health and development of children, helping to prevent disease and improve their quality of life.

Nurturing Growth: Advancing Child Nutrition and Community Well-Being

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The project has the potential to directly benefit 2.5 million children annually, ensuring they receive vital nutrients necessary for their physical, cognitive, and emotional growth. In addition, the Good Food Thrive Project indirectly impacts over 100,000 people each year through awareness campaigns, educating communities on the importance of nutrition and healthy eating habits. The Good Food Thrive Project depends on donor support to continue its vital work. Without sufficient funding, many children may still face the preventable effects of malnutrition. Your donation can make a real difference by providing nutritious meals that help children grow stronger and healthier. By contributing, you’re investing in a brighter future for those in need.

Please consider supporting the Good Food Thrive Project today. All donations are tax-exempt under 80G certification.Together, we can ensure no child goes hungry and every child has the opportunity to thrive.
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“Receiving the National recognition for our deep expertise in millets and for pioneering malnutrition eradication initiatives using millet-based food products across India. This honor was presented on 19th October 2024 at a prestigious ceremony hosted by the Indian Institute of Millets Research, India’s premier institute, in recognition of our efforts to tackle malnutrition among children and various underprivileged communities nationwide.”